Senin, 29 November 2021

The Effect of Islamic Work Ethic and Islamic Work Culture on the Productivity of Pekalongan Batik Workers in the Strengthening Sharia Ecosystem during the COVID-19 Pandemic Era

  • November 29, 2021
  • Penerbit NEM

Physical distancing policy, work from home and prohibition of mobility and crowding caused the transaction of buying and selling batik products is also reduced. A number of shipments of batik products to cities in a number of provinces in Indonesia are also constrained by expedition travel restrictions. Such conditions force batik workers to make business breakthroughs, both in terms of motifs, designs, raw materials, marketing techniques from offline to online buying and selling, and discounts. The adaptation effort significantly succeeded in encouraging batik workers to maintain their business.

As a majority muslim society, batik workers are also studied related to the role of religious values or teachings in encouraging productivity in the field of batik product making. The perception of religious values for workers can be studied from the Islamic work ethic that they have. The condition of Islamic coastal culture was also identified as having contributed to the productivity of batik workers.

The Islamic work ethic shown by batik workers in Pekalongan City during the pandemic still plays a role and affects their productivity in producing batik. The demand for batik consumption in Pekalongan City during the COVID-19 pandemic remains and has experienced innovation. Some of the innovations in question are: innovation of batik making techniques; raw material innovation; price innovation; marketing innovation. Variables of Islamic work ethic and Islamic work culture in batik workers proved to have a simultaneous effect on work productivity.