Impulsive Buying in Banyumas Cashless Era

Have you ever wondered why it is so difficult to resist clicking “Buy Now” when a discount pops up on your phone, or why spending feels so much lighter when we swipe a card compared to pulling physical bills from a wallet? Welcome to the cashless era—a time when technology has not only changed how we pay but has also reshaped how our brains make decisions. This book explores the secrets behind the rising phenomenon of impulsive buying in the digital age through the lens of consumer psychology and modern economic analysis. It uncovers how the “bridge” provided by credit cards transforms emotional urges and the quest for pleasure into immediate spending actions in the blink of an eye.

The narrative deconstructs the key elements that dictate our spending behavior, from the psychology of “The Swipe” that lowers mental barriers during transactions to the overwhelming power of promotional perks like discounts and cashback that often bypass logic through a false sense of urgency. Furthermore, the author challenges the myth of hedonism by examining whether overspending is truly triggered by lifestyle alone or by the financial systems designed to facilitate it. Written in an engaging and accessible style, this book serves as a compass for students, professionals, and general readers alike to understand the dynamic relationship between desire, technology, and money. Ultimately, this work is more than just a market analysis; it is a guide to remaining mindful and in control amidst the convenience of technology, changing the way you look at your digital wallet forever.

Judul : Impulsive Buying in Banyumas Cashless Era

Penerbit : PT Nasya Expanding Management (Penerbit NEM)

ISBN : Sedang Proses

Penulis : Herna Rizaldi, S.E., M.M., dkk.

Ukuran : 15.5 x 23 cm

Tebal : x + 84 halaman

Harga : Rp48.850.00