From Organizational Agility to Brand Equity : Customer-Perceived Dynamic Capabilities, Service Innovation, and the Hospitality Brand
2.jpg.jpeg)
The
academic book From Organizational Agility to Brand Equity:
Customer-Perceived Dynamic Capabilities, Service Innovation, and the
Hospitality Brand provides a robust framework for bridging internal hotel
adaptiveness with external brand evaluation. Grounded in empirical research
encompassing a sample of 340 hotel guests across major Indonesian urban centers
and vacation destinations, the authors explore how post-pandemic hospitality
organizations can systematically translate operational flexibility into
sustainable market advantages. The core thesis demonstrates that significant
backend investments in technology or training yield optimal results only when
they are perceptually experienced by participant-witnessing customers during
service encounters, effectively turning standard operations into strategic “capability
theatre”.
Spanning
ten detailed chapters organized into four conceptual sections, the volume
breaks down the capability-to-equity transition into an integrated model
powered by three primary variables: Customer-Perceived Dynamic Capabilities (CPDC),
Customer-Perceived Service Innovation (CPSI), and Customer-Based Brand Equity (CBBE).
One of the text's most vital academic revelations is the concept of asymmetric
amplification, highlighting that existing brand strength heavily magnifies
the translation of perceived adaptive routines into felt service innovations on
the input side, yet fails to amplify the translation from innovation into new
brand equity on the output side due to expectations reaching an inherent “equity
ceiling”. Melding complex Structural Equation Modeling (PLS-SEM) data with
highly actionable sector playbooks, diagnostic evaluations, and strategic
roadmaps, this scholarly work serves as a comprehensive strategic guide
tailored for hospitality practitioners, management scholars, corporate
investors, and educational institutions
Judul : From Organizational Agility to Brand Equity : Customer-Perceived Dynamic Capabilities, Service Innovation, and the Hospitality Brand
Penerbit : PT Nasya Expanding Management (Penerbit NEM)
ISBN : Sedang Proses
Penulis : Dr. Evo Sampetua Hariandja
Ukuran : 14.8 x 21 cm
Tebal : xxvi + 244 halaman
Harga : Rp63.600,00
PEMBELIAN BUKU:
