PLS-SEM SmartPLS 3 and 4: Research Guide for Beginners
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This
book offers a thorough and pragmatic introduction to comprehending and
utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) with
SmartPLS software. The book is tailored for undergraduate and postgraduate
students, professors, researchers, and practitioners in social sciences,
management, business, marketing, and allied topics. The book systematically
correlates fundamental concepts of PLS-SEM with practical applications. It
includes visual representations, empirical study examples, and systematic
techniques for disseminating research findings in alignment with current
academic standards.
The
book elucidates the comprehensive PLS-SEM research method, commencing with the
fundamentals of Structural Equation Modeling (SEM) and delineating the
distinctions between Covariance-Based SEM (CB-SEM) and Partial Least Squares
SEM (PLS-SEM). It subsequently elucidates the conceptualization, specification,
and assessment of reflective and formative measuring models. Readers will
acquire the skills to design measurement and structural models with SmartPLS 4,
prepare and cleanse research data, develop research frameworks, and conduct
thorough model evaluations.
The
book provides explicit guidelines for assessing measurement models regarding
reliability and validity, as well as evaluating structural models through
hypothesis testing, predictive relevance, effect size analysis, and model fit
assessment. The discourse centers on comprehending statistical outcomes
pragmatically, assisting readers in transforming their analyses into valuable
insights for theory and management.
In
addition to fundamental methodologies, the book addresses advanced PLS-SEM
techniques such as Importance-Performance Map Analysis (IPMA). These
methodologies enable researchers to analyze intricate interactions among
factors and produce more thorough research outcomes.
A
notable characteristic of this book is its focused examination of Multi-Group
Analysis (MGA). This chapter elucidates the methodology by which researchers
can juxtapose structural models across various groups, including gender
categories, educational backgrounds, age cohorts, or other demographic
segments. The chapter elucidates the methodology for doing Multi-Group Analysis
(MGA) utilizing PLS-SEM, providing explicit guidance on interpreting both
statistical significance and substantive differences among groups.
This
book combines methodological rigor with practical application, making it a
helpful reference for high-quality PLS-SEM research. The book seeks to augment
researchers' analytical skills, elevate the quality of academic papers, and
facilitate evidence-based decision-making in academic and professional
contexts.
Judul : PLS-SEM SmartPLS 3 and 4: Research Guide for Beginners
Penerbit : PT Nasya Expanding Management (Penerbit NEM)
ISBN : Sedang Proses
Penulis : Dr. Juniarty, S.Sos., M.M. & Dr. Cynthia Anna Wijayanti, S.E., M.Mktg.
Ukuran : 21 x 29.7 cm
Tebal : viii + 234 halaman
Harga : Rp92.800,00
PEMBELIAN BUKU:
