Experiential Marketing for a Sustainable Future
“Because the future
of marketing isn’t about selling — it’s about feeling, belonging, and
sustaining.”
Experiential
Marketing for a Sustainable Future provides a comprehensive exploration of
how marketing has evolved from transactional exchange to the creation of
meaningful, emotionally resonant, and socially responsible experiences. In
today’s dynamic global economy, success is no longer defined by superior
products or competitive pricing, but by a brand’s ability to foster empathy,
connection, and purpose-driven engagement.
This book examines
how emotionally intelligent and purpose-centered strategies can serve as the
foundation for building authentic consumer loyalty and sustainable competitive
advantage. Through a synthesis of theoretical perspectives, contemporary
research, and real-world business cases, it demonstrates how experience-driven
marketing can integrate innovation, ethics, and sustainability into brand
practice.
This book is
designed for academics, students, and professionals, serving not only as a
scholarly reference and practical guide but also as a comprehensive textbook
for courses in marketing, business management, and consumer behavior that
explore experiential and sustainable marketing practices.
