Building on contemporary research in strategic management, marketing, and consumer behaviour, the book introduces an integrated framework linking Green Dynamic Capabilities, Customer Belief in Green Dynamic Capabilities, Perceived Authenticity of Brand Activism, and Perceived Appeal of Innovative Value Propositions. Through practical examples, it explains how environmental capabilities become visible to guests, how trust is formed, and why sustainability-driven value creation matters more than claims.

Designed for hotel executives, practitioners, researchers, and students, the book bridges theory and practice with actionable insights. It provides a roadmap for designing sustainability initiatives that strengthen guest trust, enhance customer experience, encourage loyalty, and improve competitiveness. Ultimately, the book shows that the greatest advantage belongs not to hotels that communicate sustainability the loudest, but to those that embed it authentically into every aspect of the guest experience.

Materi disusun secara sistematis mulai dari pengantar model pemasaran hingga berbagai teknik analisis. Setiap pembahasan dilengkapi dengan landasan teori, tahapan penerapan, implementasi menggunakan berbagai perangkat lunak, contoh pengolahan data, serta studi kasus yang diambil dari berbagai sektor industri di Indonesia sehingga memudahkan pembaca memahami konsep sekaligus mengaplikasikannya dalam penelitian maupun praktik bisnis.

Buku ini ditujukan bagi mahasiswa, dosen, peneliti, analis data, praktisi pemasaran, dan profesional bisnis yang ingin memperkuat kemampuan analitis dalam menyusun strategi pemasaran berbasis bukti. Dengan mengombinasikan teori yang kuat, panduan implementasi yang praktis, dan studi kasus yang kontekstual, buku ini menjadi referensi yang bermanfaat untuk mengembangkan kompetensi di bidang marketing analytics sekaligus mendukung pengambilan keputusan yang lebih tepat, efektif, dan berorientasi pada penciptaan nilai bagi organisasi maupun konsumen.

Judul : Model-model Pemasaran: Teori, Implementasi, dan Studi Kasus Indonesia

Penerbit : PT Nasya Expanding Management (Penerbit NEM)

PEMBELIAN BUKU:

Artificial Intelligence (AI) is transforming organizations by reshaping leadership, strategic decision-making, and organizational governance. While AI enhances efficiency, innovation, and data-driven decision-making, it also raises critical challenges related to ethics, accountability, transparency, trust, and human development. As AI becomes increasingly integrated into organizational processes, leaders must ensure that technological advancement remains aligned with human values, responsible governance, and long-term sustainability.

Strategic Leadership, Sustainable Organizations, and Human-Centered Innovation in the AI Era presents a comprehensive framework for understanding leadership accountability in AI-enabled organizations. Drawing on contemporary research in leadership, strategic management, organizational behavior, human resource management, and AI governance, the book examines how leaders can balance technological innovation with ethical responsibility and human-centered decision-making.

This book explores the evolution of leadership accountability, ethical AI governance, organizational trust, strategic decision-making, human–AI collaboration, digital leadership, crisis management, and future leadership competencies. It highlights key issues such as algorithmic bias, explainability, predictive analytics, cybersecurity, AI literacy, and responsible innovation while emphasizing that AI should augment rather than replace human intelligence, creativity, empathy, and ethical judgment.

Designed for scholars, researchers, graduate students, policymakers, and organizational leaders, this book demonstrates that sustainable organizational success depends not only on advanced technologies but also on accountable leadership capable of integrating AI with transparency, fairness, stakeholder trust, and responsible governance to create resilient and human-centered organizations in the age of artificial intelligence.

Judul : Strategic Leadership, Sustainable Organizations, and Human-Centered Innovation in the AI Era

Penerbit : PT Nasya Expanding Management (Penerbit NEM)

PEMBELIAN BUKU: